將行動設備整合到家庭視聽娛樂情境的UE考量

Technologizer有一篇文章，標題叫A Better Way to Put Phone Video on TVs，介紹一個名為MHL(Mobile High-Definition Link)的傳輸標準，用以滿足可攜式行動設備在家庭影音娛樂情境上的需求。

就作者的觀點而言，將行動設備(手機、平板)上的高畫質影片傳輸到家庭視聽設備上有兩件重要的情境需求：

1. 保持行動設備電力
2. 符合電視的使用情境：坐在沙發，遠端互動

由MHL的規格方案來看，它用HDMI port充電，用電視遙控器控制行動設備，這是一種概念
直接透過WHDI或其他高畫質視訊無線傳輸方式也是一種概念，但保持電力的部份在家庭影音情境需要克服

在共同規格普及之前，HDMI 傳輸、USB充電、附加行動設備簡易遙控器可能是將行動設備整合到家庭媒體播放系統的過渡時期方案之一。

Android 3.0 Honeycomb Demo

Android 3.0的官方影片。以下擷錄影片中的文案：

The Next Generation of Android
Built Entirely for Tablet
Android 3.0 HOMEYCOMB

Experience the full web with best in class web-browsering.
Millions of books on the go with Google eBooks.
Tablet optimized Gmail.
Watch all your favorite videos on the newly redesigned Youtube.
Chat face to face with hundreds of millions of Google Talk users.
Explore your world in 3D with Google Maps.

BlackBerry PlayBook: Uncompromised!

BlackBerry也推平板電腦，名為PlayBook。跟Samsung Galaxy Tab一樣採七吋螢幕，但不是Android OS，而是自家的BlackBerry Tablet OS QNX。就像黑莓機一樣，未來應用程式的支援不知道會不會造成致命影響。此外，屆時如果沒有推出搭載3G或4G的版本，想透過營運商推廣恐怕比較難。

跟Samsung Galaxy Tab的行銷文宣比較起來，BlackBerry PlayBook顯得比較硬，可能也隱含了他慣有的「成功人士」訴求。以下同樣地把廣告跟發表會上的主要文案摘出來，提供參考。

廣告文宣
Multitasking
Business-driving
Flash-loving
App-rocking
Device-paring
Introducing the first multiprocessing, multitasking, uncompromised browsing, enterprise ready, professional tablet.

發表會簡報
Every successful professional has a great PlayBook

Ultra Mobile, Ultra Thin, 9.7mm

Uncompromised, High-Fidelity Web Experience
High Fidelity browsing experience. HTML5 and FULL Flash 10.1

Uncompromised Media Experience
1080p HD video with non-proprietary HDMI and USB connectors.

Enterprise Ready
BlackBerry Integration. Out of the box compatibility with 250K blackBerry enterprise Servers

Industry-Leading Performance
1GHz Dual Core Symmetrical Multiprocessing with 1GB RAM.

Samsung Galaxy Tab: IT'S GO TIME

最近在收集平板電腦相關資料，除了Apple iPad之外，市面上的另一關注勢力就是以Android為基礎的相關產品。Samsung Galaxy Tab算是近期完整度較高的商品，以下這段影片概略描述這個產品的使用情境以及產品定位。有別於九寸、十寸螢幕的產品，從Samsung Galaxy Tab的IT'S GO TIME口號來看，它強調的是7寸螢幕、390公克相對的機動性。因此，不論在文字輸入方式、操作、攜帶及握持方式等方面，皆針對行動情境做訴求，與iPad放在膝上或桌上的情境訴求不同。以下擷取宣傳片上的文案，提供參考。



GO ABOUT YOUR DAY
Daily briefing widget upadte you every morning.

GO NEAR, GO FAR, GO EXPLORING
Surf the web just about anywhere.

GO FAST
Watch movies and TV shows in seconds with Samsung Media Hub.

GO EAST, GO WEST, GO STRAIGHT THEN LEFT 2 BLOCKS
Navigate with Google Maps.

GO NIMBLE
7-inch WSWGA screen, 13.8 ounces.

GO HIT THE BOOKS
4 e-book apps.

GO CHECK THE INBOX
Integrated email accounts.

GO DEEP
The microSD slot gives you 32 gigs of storage.

GO BIG
Stream right to your big screen.
*Samsung AllShare simulation. Samsung AllShare requires DLNA capable television and wireless network.

GO LONG
7 hours of non-stop battery life.
*Battery performance depends on network configuration, signal strength, operating temperature, feature selected, and voice, data, and other application usage patterns.

GO FACE-TO-FACE
Front-facing camera lets you video chat.
*Video chat requires WiFi connection.

GO WITH THE FLOW
Tap into more than 80,000 Android apps.

GO FIGURE

GO DO WHAT YOU HAVE TO DO

GO SHARE

GO PALY
Enjoy Adobe Flash with reckless abandon.

IT'S GO TIME