Nielsen’s Tops Advertising of 2011

1. Volkswagen： A little boy dressed as Darth Vader believes he used “the force” to turn on a car.


2. Oreo: Boy wakes up father at midnight for a Father’s Day treat.


3. St. Jude’s: St. Jude Hospital's "Thanks and Giving" campaign.


4. Hallmark: Recordable Storybook — Deployed soldier shares holidays with family when he flips through recorded storybook.


5. Real California Milk: Cow tells mom to change her “mom jeans” and show off her “bundt cake”.


6. Doritos: Super Bowl: A man licks snack crumbs off his coworker’s fingers.


7. Target: Boy in gecko costume uses sticky gecko hands to take all of the candy when trick-or-treating.


8. M&M’s: Candy and pretzel combo prefer to be eaten by attractive woman than man they call “Hungry Eyes”.


9. Marie Callender’s & Reddi-Wip: Boy is happy to sit at the adult table but returns to eat with the kids when they are served pie and whipped cream.


10. Pepsi: Pop stars like Michael Jackson, Ray Charles, Britney Spears, Kanye West, and Mariah Carey perform and drink soda.